This project is located in Colorado Springs—a city defined by its mountain landscape, expansive open spaces, and large-scale architectural typologies. The client had completed the initial feasibility studies, and TTL Studio joined the project to lead the concept development, early-phase design, and initial form modeling in collaboration with the architectural team.
We developed two distinct design directions based on the client’s goals and budget:
Option 01 – Iconic Curved Shell
A bold, red, shell-like form inspired by the client’s visual identity and brand book.
Curved lines and a fluid geometry give this option a dynamic and expressive character.
While this concept involved higher construction costs and greater design risk, it had strong potential to become a regional landmark and a signature architectural feature.
Option 02 – Modular & Linear Form
A more economical and low-risk alternative built around a modular, cubic, and linear configuration.
This approach supports tighter budget control and faster construction timelines while maintaining architectural coherence and a clear design identity.
🌿 Design Drivers & Spatial Strategy
In both proposals, several principles remained constant:
- Integration with mountain views and Colorado’s natural scenery
- Emphasis on outdoor and semi-open spaces, aligned with local lifestyle and tourism culture
- Prioritizing natural light, openness, and fluid circulation between hospitality and retail zones
- Respect for the city’s preference for large, open, climate-conscious environments
These elements reflect the social and cultural behavior of Colorado Springs residents, who often engage with nature-driven activities and seek accessible, outdoor public spaces.
🎯 TTL’s Role
The project highlights TTL Studio’s contribution in:
- Developing large-scale design concepts
- Aligning brand identity, budget, and architectural expression
- Supporting early strategic decision-making in complex mixed-use projects
Our involvement ensured that the project’s form, function, and brand vision were integrated into a coherent and buildable design direction.
